How Much Does Big Pharma Spend on Advertising & PR?

Top 20 Best Selling Drugs Advertising Spend on TV
TV Advertising Spending by Network in 2015 (Not accurate but you get the point)

News used to be separate from entertainment programs. Those rules were changed. New Zealand and the US are the only countries that allow pharmaceutical product ads on TV. Our news outlets are now majority funded by pharma. In another record year for pharma TV ads, more than 70% of advertising is spent by big pharma ($5B).


  
See the full list of the top 20 TV ad spenders below, courtesy of iSpot.tv
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1. AbbVie’s Humira: $375 million
2. Pfizer’s Lyrica: $213 million
3. Pfizer’s Xeljanz: $209 million
4. Eli Lilly’s Trulicity: $183 million
5. Bayer and Johnson & Johnson's Xarelto: $143 million
6. Celgene’s Otezla: $139 million
7. Pfizer and Bristol-Myers Squibb's Eliquis: $136 million
8. Merck’s Keytruda: $107 million
9. Pfizer’s Ibrance: $92 million
10. Boehringer Ingelheim and Eli Lilly's Jardiance: $86 million
11. Otsuka and Lundbeck's Rexulti: $84 million
12. Eli Lilly’s Taltz: $83 million
13. Eli Lilly’s Verzenio: $80.4 million
14. Pfizer’s Prevnar 13: $79.9 million
15. Pfizer’s Eucrisa: $79.7 million
16. Sunovion’s Latuda: $78 million
17. Novo Nordisk’s Victoza: $78 million
18. AstraZeneca’s Farxiga: $75 million
19. Amgen’s Enbrel: $70 million
20. Novartis’ Cosentyx: $64 million

Here is a list of top 50 companies.  Why Istn't J&J On This List?

If you watch television for any amount of time, you’re probably going to see a drug commercial that tugs on your heart strings, promises to heal your worst medical conditions, and then a voiceover will quickly gloss over the multitude of side effects in a too-quick-to-understand string of monotone words. Prescription medications are are multi-BILLION dollar industry that’s making not only the pharmaceutical companies tons of money, but also the network television stations. How is this influencing public opinion AND health?

Are you annoyed yet how much these ads are on TV?   Equally concerning is that pharmaceutical advertising is banned in just about every country except the United States and New Zealand. And consider this: the average American watches 16 hours of pharmaceutical commercials each year which is more time than they spend with their primary physician. One-third of these people ask their doctors about a drug advertisement and most request a prescription.

Are any these companies responsible for the negative PR campaigns to smear Dr. Judy Mikovitz theory PhD Scientist "A Vaccine Could Be Causing The Covid-19 Pandemic"?  All of these debunking articles are trying to discredit Judy's reputation and none of them really are answering the true questions that she raises.


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